Leverage Agency is a full-service sports, entertainment and media marketing company. Our accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experiential marketing and asset valuation/ROI analytics.

Headquartered in New York City, with offices in Los Angeles, Beijing and Dubai, Leverage provides insight-driven strategies and develops customized programs for a portfolio of diverse corporate clients to engage their target consumers through needle-moving sports and entertainment marketing.

• Leverage strives to provide its clients with breakthrough sponsorship, public relations and entertainment solutions that help them successfully meet their sales and awareness objectives on-time and within budget.
• Our mission is simple: Bring outstanding results to your bottom line with innovation and experience.
• We listen to ensure a deep understanding of your objectives, goals, industry, target audiences and competitors. Then we research, ideate, evaluate and create a customized 360° marketing plan designed to exceed your objectives. We oversee the implementation and seamless execution of the plan, monitor the results closely, identify key learnings and insights, and develop a robust measurement analysis.
• Our solutions-oriented approach enables our clients to achieve:
  • Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales.
  • Clear identifiable target audience and demographic reach.
  • Measurable results, both conceptually and practically.


• With a well-constructed plan, we then act aggressively and persistently on our clients' behalf to communicate the message to the target audience with credibility, consistency and differentiation. We are proud of our long-standing success and reputation for efficient, powerful marketing tactics and creative delivery.

• Founded in 2005 in New York City by Ben Sturner, Leverage Agency has collectively sold over $100 million in sponsorships through strategic relationships and extensive contacts with Fortune 500 brands and sports properties at all levels.
• Through Ben's entrepreneurial spirit and vision, Leverage has emerged as a leader in sports and entertainment marketing by uniting brands with impactful platforms in sports, media and entertainment.
• In 2010, Sports Business Journal recognized Leverage as a top 5 agency in Sales, Property Consulting, and Client Services.
• Some of the recent notable accomplishments at Leverage include:
  • Secured title sponsorships of the NIVEA AVP Tour and the Jose Cuervo Beach Volleyball Series.
  • Facilitated Top Rank Boxing deals with AT&T, Under Armour, O'Reilly Auto Parts, EA Sports and the History Channel.
  • Led PR efforts around H&M's Super Bowl ad starring David Beckham.
  • Launched Skechers first performance shoe called GOrun, worn by NYC Marathon champ Meb Keflezighi, who is represented by Leverage.
  • Created partnership in China with Prescient Group, working jointly on naming rights for National Indoor Arena in Beijing.

We are a full-service agency with proven capabilities in creating sports and entertainment marketing partnerships through property packaging, strategy and personal selling, content creation and distribution, public relations, social media, asset valuation and ROI analytics.

Meet the Leverage Agency Team