Leverage Agency to Represent New York City Marathon Winner Meb Keflezighi For Sponsorship and Sales | Leverage Wire | Leverage Agency

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Leverage Agency to Represent New York City Marathon Winner Meb Keflezighi For Sponsorship and Sales 04.03.2010

Meb Sets His Sights on Historic Boston Marathon in 2010 NEW YORK (MARCH 4, 2010) – 2009 New York City Marathon winner, 2004 Olympic silver medalist and world-class marathoner Meb Keflezighi, has retained Leverage Agency, one of the world\'s premiere sports and entertainment brand marketing and sales agencies, to secure his sponsorship and sales opportunities announced Leverage CEO Ben Sturner. Keflezighi, an American long distance runner by way of Asmara, Eritrea won the 2009 New York City Marathon with a personal best time of 2:09:15. Meb was the first American to win the New York City Marathon since Alberto Salazar in 1982. “Meb is an athlete and an individual who epitomizes perseverance and determination,” commented Sturner. “Leverage is honored to build the Meb brand. Our goal is to help Meb achieve his goals on-and-off the course, while assisting Carnegie Sports in achieving Meb’s philanthropic initiatives.” The former UCLA Bruin and four-time NCAA Champion, won a sliver medal in the Men\'s Marathon during the 2004 Olympic Summer Games in Athens, Greece. Meb\'s silver medal was the first medal won by an American man in the Olympic marathon since Frank Shorter won the gold in the 1972 Summer Olympics in Munich and took the silver medal in the 1976 Summer Olympics in Montreal. Meb has set his sights on becoming the first American marathoner to win at the Boston Marathon since Greg Meyer broke the tape in Boston in 1983. The 2010 Boston Marathon will take place on April 19. \"I have achieved things in my life because I surround myself with good and positive people,” said Meb. “I am glad to add Leverage Agency and Carnegie Sports and Entertainment to my team. I know that Ben and his team at the Leverage Agency will help me develop exciting long-term partnerships in addition to Nike and PowerBar. With achievement and popularity comes great responsibility. I look forward to working with Harrie and his team at Carnegie to do my part in promoting corporate and individual responsibility.\" ABOUT LEVERAGE AGENCY, LLC Based in New York City with offices in Los Angeles, Washington DC and Beijing, the Leverage Agency is a premiere brand sports and entertainment company focused on emerging media and unique properties. Leverage has created effective partnership activation programs for a wide range of sports, media and entertainment companies and Fortune 500 brands. For more information, visit: www.leverageagency.com The Leverage Agency Josh Raskin/212.752.2500 JoshR@leverageagency.com ********


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