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PR & Media Experience

Our client enjoy our expansive network and media relations strategy, with many forms of media outreach to maximize publicity for our clients. Take a look at some of our recent success stories.

Spira Footwear

Leverage assisted this revolutionary and controversial startup company in garnering attention for their ‘outlawed’ shoe technology. Our press release and media outreach were appropriately timed during the week of the 2004 Boston Marathon. A lengthy article ran both in Time Magazine (Oct ’05) and on ESPN.com exposing the outdated rules of track and field technology and how visionary founder Andy Krasner gave up his successful career to make footwear and attempt to revolutionize the market against the footwear giants.

TIME Magazine

ESPN

Mr. Youth

Leverage Agency is the exclusive PR agency of record for Mr. Youth, LLC. We have executed many successful promotional PR campaigns with the following Mr. Youth clientele:

Vh1
Microsoft
Noggin
Jet Blue
NBC Universal
adidas
CEA/TKO Tour
Crunch Fitness

Lycos

Leverage PR founder Ben Sturner has a history of making news. While working in Sports Public Relations with Lycos, Sturner was the leading man behind the ground-breaking public relations campaign surrounding female tennis player Anna Kournikova. Lycos created the “Most Searched Athlete” award for Kournikova resulting in global attention through international television and print media. The campaign received awards from PR Week and the Bulldog Reporter.

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